The purpose of this course is to introduce the essence and main features of strategic thinking and the strategic management process. Students will gain knowledge and understanding of the nature and content of business strategy and the strategic planning and management process, and be able to identify and assess the external and internal factors that affect a business.

Lecturer :

• Asst. Prof. Dr. Sid Suntrayuth and Asst. Prof. Dr. Marisa Laokulrach